King of Prussia, PA – SimiTree, a premier provider of solutions for compliance, growth, and profitability in the post-acute industry, today announced the acquisition of Miami-based Imark Billing in a strategic expansion of revenue cycle management services.
SimiTree Managing Principal Mike Freytag said the expansion positions SimiTree to rapidly deploy outsourced billing, coding and other revenue cycle services to organizations ranging from start-up to enterprise operations.
“We’re excited to bring on board the skilled team at Imark Billing, with its impressive record of supporting clients in achieving their financial goals. This move will deliver the scalability SimiTree needs to address the industry’s growing need for our services as we head into 2022.”
“We continue to see a burgeoning number of clients who need help with cash flow, compliance, claims processing delays, and ultimately, profitability,” Freytag said. “The synergy between Imark and SimiTree will enable us to quickly deliver tangible benefits to many more clients, no matter the size or census.”
Imark Billing founder and CEO Lynn Labarta, who established her company in 2003 to provide billing, coding, and consulting services to home health and hospice agencies nationwide, will move into a leadership role at SimiTree.
“Becoming part of SimiTree offers Imark clients expanded access to all of SimiTree’s differentiated resources, proprietary tools, impressive data analytics and the most knowledgeable minds in the business,” Labarta said. “Our goal has always been to provide our clients significant reimbursement assistance and Medicare revenue recovery. Now we have access to SimiTree’s entire spectrum of clinical, financial, and operational consulting expertise to support that goal. “
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